Case Study
Go Tahoe NORTHA bespoke wordpress theme developed from the ground up to cater for business directory listings, local events, deals, wedding and meeting venues, news and information pages.
Intro
Tourist Information Portal
Providing up to date information to one of the busiest tourism regions within the United States, this website serves as the hub for many local businesses providing tourism and event services.
With over 10k visitors per month this website makes extensive use of custom post types to manage business directory information as well as user input events, wedding and meeting venues, beaches, towns, shopping and a whole host of local activities.
A recent theme redevelopment, from the ground up, concentrated on a fresh design and webpage performance. Using the Zurb Foundation CSS framework, the layout is based on the latest CSS grid systems.
Details
Tech Talk
Challenge
To increase traffic share to take the No. 1 spot on Google for all major local search terms.
To increase site performance and page load times.
Redesign site for better, more modern look and feel.
Solution
Rebuild Landing page structures, primary navigation menu and page into content.
Defer image and ajax loading to give above the fold page loads between 2-3 secs
A rebuilt custom theme based on Zurb Foundation CSS framework
Monthly Traffic
10k
Google Impressions
1M
Pages list No 1
270
Mobile / Desktop
52%/46%
